Rory Sutherland: The New Sweet Spot - And How to Find It
Rory Sutherland, Vice Chairman of the Ogilvy Group UK
Click here for Rory’s TEDxWWF talk
Rory is an expert in brand identities, cutting edge interactive campaigns and behavioural economics .
Rory Sutherland: ‘The New Sweet Spot - And How to Find It.’
TEDxWWF Talk: Rory will share with us his views on how the most interesting scientific work nowadays comes often not from within a single discipline but from the happy collision of different fields. In the same way the most interesting business ideas may come from a new combination of old approaches.
Rory Sutherland is Vice Chairman at Ogilvy Group UK
